10 general skills or competencies (Job family competencies) for Database Marketing Manager
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Describes the basic terminologies used in business intelligence and business analytics processes.
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Level 2 Behaviors
(Light Experience)
Assists in preparing insights for business performance by using business intelligence tools.
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Level 3 Behaviors
(Moderate Experience)
Implements the integration of proprietary business intelligence applications within the department.
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Level 4 Behaviors
(Extensive Experience)
Directs the development of a business intelligence platform to report end-user data mining.
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Level 5 Behaviors
(Mastery)
Creates business intelligence reviews and strategies to interpret short-term and long-range forecasts.
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Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
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Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
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Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
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Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
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Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
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8 soft skills or competencies (core competencies) for Database Marketing Manager
Skill definition-Gathering, analyzing, and predicting patterns and structures of historical data and trends to make strategic decisions for better future outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the basics of predictive model techniques.
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Level 2 Behaviors
(Light Experience)
Applies appropriate statistical tools to test and validate all assumptions.
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Level 3 Behaviors
(Moderate Experience)
Contributes to the development of multiple models to predict future behavioral outcomes.
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Level 4 Behaviors
(Extensive Experience)
Develops data analysis strategy and predictive models for various functions or measurements.
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Level 5 Behaviors
(Mastery)
Adopts advanced techniques for evaluating the quality and relevance of data used in predictive models.
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Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Cites examples of KPIs applied at individual, team, and organizational levels.
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Level 2 Behaviors
(Light Experience)
Assists in KPI analysis and patterns discovery to support management in decision making.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with related stakeholders to decide cross-functional KPIs.
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Level 4 Behaviors
(Extensive Experience)
Analyses the pros and cons of specific KPI metrics to ascertain the best course of action.
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Level 5 Behaviors
(Mastery)
Builds and updates innovative KPI management tools to optimize KPI selection and implementation processes.
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Summary of Database Marketing Manager skills and competencies
There are 0 hard skills for Database Marketing Manager.
10 general skills for Database Marketing Manager, Business Intelligence, A/B Testing, Campaign Management, etc.
8 soft skills for Database Marketing Manager, Predictive Analytics, Key Performance Indicators (KPI), Planning and Organizing, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Manager, he or she needs to be skilled in Predictive Analytics, be skilled in Key Performance Indicators (KPI), and be skilled in Planning and Organizing.